Seattle based Bevy approached us to help develop and brand a Facebook application devoted to women, fun and fashion. Our task was to develop a distinct user interface for a sophisticated range of functions.
solution:
Information Architecture: We created working development wireframes to help guide and map the evolution of technical features.
Targeted Brand: Research, competitive visual audits, design and user group testing all contributed to brand development.
User Experience: We developed a more contextual user experience by pioneering an expanded use of modal windows and Java within Facebook.
Corporate Site: A more sophisticated corporate image helped position Bevy for increased investment and expansion.
deliverables:
- project architecture
- design objectives
- market positioning
- facebook development
the result:
Bevy rapidly became one of the richest user experiences on Facebook. Just a few months after launch, Bevy boasted over 45,000 active users and had received unanimous 5-Star reviews from appreciative users.
