4 years ago, we named and branded IBEX to help overtake an established competitor in a niche market. After working together for 3 years, they asked us to extend their brand online to help pitch and win ever larger clientele.
solution:
Key Positioning and Communication: Key Positioning and Communication: We developed key targets, or what people ‘think and feel’ as they interact with the site which served to guide development.
Brand Extension: We art directed heroic photography and created gritty, masculine textures and colors to reinforce IBEX‘s core position as a rugged, dependable company that exceeds expectations 24/7, no matter the weather.
Flash Development: We created an administrable Flash site as a focused sales tool to work in tandem with phone contacts, direct marketing and other sales efforts. A highly specialized, limited customer base allowed us to take advantage of Flash Actionscript, without worrying about Flash’s inherent search engine liabilities.
deliverables:
- naming & logo
- positioning
- branded message
- art direct photography
- flash actionscript
- site admin tools
