Tommy Bahama was midway through their first ecommerce site, over budget, and without a qualified Flash developer. We were contacted to take over Flash development, concept new site features and bring the budget back under control.
solution:
Flash actionscript programming: We coded Tommy Bahama’s Flash to be modular, resulting in reusable features and lower development costs.
Decoupled logic: By isolating backend logic from the frontend display, we enabled Tommy Bahama to implement seasonal design changes in just over an hour, without additional Flash development.
Usability + user testing: We streamlined the checkout process and developed a gift bag option to enhance functionality and the user experience.
deliverables:
- flash expertise
- cost saving expansion
- user design
- market positioning
- site admin tools
- customer database
- online coupons
the result:
Tommy Bahama met their launch, Flash devleopment came in under budget, and the site outperformed earnings projections. We’ve continued to develop additional features for the site.
